7 New Features in
Your Google Analytics Account
05th December, 2009 09:09 AM
Google recently added powerful new features to Google Analytics
account. With these seven new features you'll be able to get
quicker insights, create deeper customizations, do more advanced
analysis and track more mobile marketing!
Analytics Intelligence with Custom Alerts
Using an algorithmic driven Intelligence engine, Analytics
Intelligence monitors data patterns over daily, weekly
and monthly periods. Significant changes in data trends and
insights you may not have noticed are surfaced directly in
your account. You can also create
your own Custom Alerts that monitor your selection of
dimensions and metrics that can be sent by email or displayed
in the Intelligence reports.
Expanded Goals and New Engagement Goals
You can now track even more conversions by creating up to
20 goals per profile. Measure user engagement and branding
success on your site with Time on Site and Pages per Visit
goals. Set
up your first Engagement goal in minutes.
Expanded Mobile Reporting
Google Analytics has expanded
support for mobile websites and tracking for iPhone and
Android mobile applications tracking. Adding server side code
to your PHP, JSP, PERL, or ASPX mobile websites enables you
to track non-Java-Script enabled phones. For mobile application
developers, access the SDK and technical implementation details
here. You'll also be able to see breakout data on mobile devices
and carriers in the new Mobile reports in the Visitors section.
Unique Visitors Metric
Include
the Unique Visitors metric in your Custom Report or Advanced
Segments to see how many actual visitors (unique cookies)
visit your website. You can select Unique Visitors as a metric
against any dimensions in Google Analytics.
Advanced Analysis Features
Dive deeper into your data with Pivoting,
Secondary Dimensions, and Advanced
Table Filtering. These combined features enable you to
perform in-depth, on the fly data analysis within your account.
Share Advanced Segments and Custom Report Templates
Share
the URL link for an Advanced Segment or Custom Report
with anyone who has an Analytics account. Sharing the link
will automatically import the pre-formatted template into
the person's account. Also available now is the ability to
share or hide your Advanced Segments and Custom Reports by
profile.
Multiple Custom Variables
Custom variables provide the power and flexibility to customize
Google Analytics to collect the unique site usage data most
important to your business. Define and track visitors according
to visitor attributes (member vs. non-member), session attributes
(signed in or signed out), and by page-level attributes (viewed
Sports section). Use custom variables to classify any number
of interactions and behaviors on your site.
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