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GOOGLE PENGUINE UPDATE - Finally GOOGLE Took big action against spam
25th April, 2012 01:16 PM

There is some attention needed!

Google has a "Algorithm" consisting of methametical formulas and they Google Robots use these formulas to analyze website performance and rank websites.

At a recent conference Matt Cutts, the head of Google’s webspam team announced that Google was working on an algorithm update that would level the playing field for sites that don’t participate in “over-optimization” strategies. He later clarified that “over-optimization” wasn’t the best way of putting it because it is really about webspam. According to Cutts, “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”

Now Google Algorithm has been updated and this update is called "Google Penguine" Update. This has resulted in lost of rankings for thousands of webmasters and businesses temporarily.


More Google Rankings (Positive Impact) 12.38%
Same Google Rankings (No Impact) 16.1%
Less Google Rankings (Negative Impact) 64.55%

You can see some drops in search rankings for a while. This can be temporarily and we can wait for at least 1 month.

On the other hand, i have a new list where i have to keep more focus to tackle this new Google Algorithm update and have our rankings back to normal.


Old (Pre-Panda 3.3) Link Building Best Practices:

Exact-match anchor text: 30-45% of overall inbound link profile
Link Quantity: The more, the merrier
Link Quality: Higher PR pages and root domains are better
Link Velocity: Steady or increasing, month over month
Source anchor text matches destination content: Unnecessary
Source URL content matches destination URL content: Unnecessary
LSI anchor text: 5-10% of overall inbound link profile
Junk/universal anchors, Naked URLs, and Branded Anchors: 5-10% of overall inbound link profile
Nofollow anchors: Unnecessary

New (Penguine) Link Building Best Practices:

Exact-match anchor text: 1-5% of overall inbound link profile
Link Quantity: The more, the merrier
Link Quality: Higher PR pages and root domains are better
Link Velocity: Steady or increasing, month over month
Source anchor text matches destination content: Important
Source URL content matches destination URL content: Important
LSI anchor text: 20-30% of overall inbound link profile
Junk/universal anchors, Naked URLs, and Branded Anchors: 70+% of overall inbound link profile
Nofollow anchors: 10-20%

Please bear with me for this update, we will take over this very soon.

You can see everyone is worried about this update here:

You can see these links for more information:

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