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44% of Small Businesses Still Don’t Have a Web Site
2009-06-28 05:32:23

Over at Frank Thinking, contributing Pilgrim Frank Reed shares a study that reveals just why it’s so hard to get small businesses to break their local newspaper/yellow pages advertising habit.

Then why shocked?? Why? Because they’re still using the darn things! Even though a staggering 44% of small businesses don’t yet have a web site–with 78% of them spending 5% or less on internet advertising–there is some hope that small business owners are (finally) waking up to the web.

* 23% say they use the Yellow pages less
* 42% say they use the local newspaper less Over the past two years,
43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline:

While 82% of consumers turn to the search engines when finding a local business, only 69% of small business owners do the same. I’m shocked! Either the glass is half empty (will small businesses ever "get" the internet) or half full (small businesses are a hot target for marketers). What’s your take on the numbers?

Email Marketing World Wide - Pakistan The Biggest Email Marketing Set Up in Pakistan
2009-05-11 14:47:59

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They do all the work! To launch a successful email marketing campaign you must reach the right targeted audience for your business. If you can reach an audience of people who you KNOW are interested in the particular type of product or service you are selling, then you will get web visitors, new customers and online sales! Majon's Targeted Opt-In email service features maximum targeting combined with safe opt-in email recipients to make sure that your advertising campaign is a huge success! The best news is that you can reach the targeted customers mentioned above without breaking the bank...

We will send your exclusive stand alone email message ad to 1 MILLION active customers world wide for only $300/month! Spam free!

Get started NOW: You've probably read before that targeted opt-in email advertising is simply the most effective means of generating new clients for your business... Business 2.0 magazine mentioned recently that it is the single most effective form of advertising on the planet given it's cost. That is true in a very big and meaningful way. You can choose to ignite your business and sales today!


Email Marketing World Wide

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phone: (92) 3002128718
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Enjoy Master's Twitters Accounts
2009-03-03 10:52:05

Hi, i have a surprised list of world's top most peoples in search industry, from google, yahoo, msn and other mega organizations. I am sharing there personal and corporate twitter's accounts, so you could follow them on twitter and have massive original news from the mega organization, don't thank me but thank GOD. :)

Google & Google Product Blogs
• google / Google (main account)
• youtube / YouTube
• googleimages / Google Image Search
• googlereader / Google Reader
• googleapps / Google Apps
• blogger / Blogger

Google: Web Search
• mattcutts / Matt Cutts (head of web spam team)
• brianwhite / Brian White (program manager with web spam team)
• nathanjohns / Nathan Johns (search quality analyst)
• beahburger / Beah Burger (search quality evaluator)
• reidyokoyama / Reid Yokoyama (search quality team)
• wysz / Michael Wyszomierski (search quality team)
• pedrodias / Pedro Dias (search quality team)
• filiber / Fili (search quality)

Google: Webmaster Central
• googlewmc / Google Webmaster Central (main account)
• susanmoskwa / Susan Moskwa (Google Webmaster Central)
• peeyush / Peeyush Ranjan (Google Webmaster Central)
• thatadamguy / Adam Lasnik (webmaster relations)
• johnmu / John Mueller (webmaster relations
Google: AdWords
• adwordshelper (main AdWords support account)
• adwordsprosarah (additional AdWords support account)

Google: More Twitters
• avinashkaushik / Avinash Kaushik (Google Analytics evangelist)
• cdibona / Chris DiBona (Open Source evangelist, among other titles)
• iamjason / Jason Morrison (Googler)
• jhuber / Jeff Huber (senior vice president, engineering)
• joshu / Joshua Schachter (technical staff at Google & founder, Delicious)
• kraneland / David Krane (long-time Google PR maestro)
• larrybrilliant / Larry Brilliant (chief philanthropy evangelist,
• mikeleotta / Mike Leotta (Google webmaster)
• rklau / Rick Klau (business product manager, Blogger)
• skamdar / Sagar Kamdar (product manager)

Microsoft: Live Search
• live_search / Live Search (main account)
• nathanbuggia / Nathan Buggia (Microsoft Webmaster Center)
• jandrick / Jeremiah Andrick (Microsoft Webmaster Center)
• ayazook / Aya Zook (Microsoft Live Search marketing)
• benmwatson / Ben Watson (Live Search software engineer)
• fareologist (official Microsoft Live Search Farecast)
• cashbackdotcom (official Microsoft Live Search cashback)

Microsoft: adCenter
• adcenterblog / adCenter Blog (main Microsoft adCenter account)
• msadvertising / Microsoft Advertising Europe
• melcarson / Mel Carson (adCenter community relations)

Microsoft: Powerset & Other
• powerset / Powerset (main account)
• barneyp / Barney Pell (Powerset founder)
• jsenior / James Senior (Live services evangelist)

Yahoo & Yahoo Product Blogs
• yahoo / Yahoo (main Yahoo account)
• yahoogames / Yahoo Games
• yahoomovies / Yahoo Movies

Yahoo: Buzz
• yahoobuzz / Yahoo Buzz main account
• yahoosearchdata /Yahoo Search Data (interesting stats from Yahoo Buzz)
• meredfern / Joff Redfern (VP Yahoo Buzz)

Yahoo: Web Search
• searchmonkey / Yahoo Search Monkey main account
• cornett / Larry Cornett (vice president, Yahoo Search Product)
• crispierry / Cris Pierry (general manager, Yahoo Search)
• grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS)
• jpederse / Jan Pedersen (Chief scientistt, Yahoo Search & Ad Tech Group)
• mwinters58 / Mike Winters (Yahoo Search team)
• rajgossain / Raj Gossain (vice president, Yahoo Search)
• sheila / Sheila Tran (Yahoo PR)

Yahoo: More Twitters
• adamzarlengo / Adam Zarlengo (product manager, Yahoo Movies)
• dennismortensen / Dennis Mortensen (director of data insights)
• kylelaughlin / Kyle Laughlin (general manager, Yahoo Games)
• lauralippay / Laura Lippay (director of technical marketing)
• tonyadam / Tony Adam (SEO for Yahoo Audience Marketing)
• yahooguy / Gabe Elliott (search and display ad exec)

• askdotcom / Europe
• keithhogan / Keith Hogan (vice president, technology)
• techmeme / Techmeme (main account)
• gaberivera / Gabe Rivera (founder, Techmeme)
• megan / Megan McCarthy (editor, Techmeme)
• twitter / Twitter (main account)
• ev / Evan Williams (CEO, Twitter & cofounder)
• biz / Biz Stone (Twitter cofounder)

• craignewmark (Founder of Craigslist)
• kevinrose / Kevin Rose (Founder, Digg)
• skrenta / Rich Skrenta (CEO, Blekko)
• thegoldenhat (head of SEO for Facebook)

Follow Up Marketing is Better than Advertising
2008-12-20 12:03:33

Have you ever heard the saying, "I know that I waste half of my advertising budget? The problem is I don't know which half!" It is this very philosophy that is prompting me to strongly inform you... advertising doesn't work!

Let me show you why: There is no way to track effectiveness (or ineffectiveness)

It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action

What surprises me is the number of small business owners that save their marketing dollars just to waste them on ineffective advertising. Then, they complain because nothing is working and they don't have any customers.

I know what you're thinking, "Isn't advertising and marketing the same thing?" Well, not really.

Let me explain the differences.

Advertising includes: commercials, billboards, radio, and newspapers.

Marketing includes: emails, letters, postcards, and fax. So how is follow-up marketing better than advertising?

You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell

If you really want to attract more customers, you will learn to market and leave the advertising to those gazillion dollar companies.

More traffic = more money It's simple math
2008-12-03 09:11:36

Keep it to yourself.

If you generate an income online (or plan to soon),one thing is for sure.

===> You need traffic

More traffic = more money It's simple math.

The challenge we all face is, how to get more traffic. With the fierce competition using pay-per-click advertising, it's tough to get direct heap traffic anymore. And getting natural (organic) search engine traffic isn't easy either.

Once gain, competition is cut-throat. Also, when you factor in link building, social marketing, video marketing... all this adds up to 2-3 weeks of grunt work before you even see a glimmer of results. Rather than spend *more* time away from your friends and family (chained to the computer) trying to generate traffic....

What if I could show you how to get *other* people to do all this work for you... ... Get thousands of online customers to talk about your website(s), send you traffic 24/7, and give you niche-specific quality back links, and promote your sites throughout the top social media sites and many more. Imagine how much more successful you *could* be by having this kind of leverage through an army of people helping you dominate the search engines. (... and no, I am *not* talking about outsourcing here or using some auto-robot software.

This is way, way more powerful. Plus it's completely Google friendly) Aren't you a tad curious about what I am talking about here? I am opening the doors to a service that has been under the radar for several months. Actually, it's more of an under-the-radar army than anything. This is the first time you'll be able to grab the “FREE SEM Feasibility Report“ by emailing your website URL to

For further details...

I think you'll be excited about what we have got for you.

Result Oriented Facebook Advertisement Pakistan Dubai UK USA Australia Africa
2009-07-16 10:10:22

Facebook advertisement is getting hot these days as digital marketing progresses to it’s youth. There has been many good and bad experiences about Facebook advertisement, but I believe advertisement always produce traffic and branding… If advertisement was dead, no one would be using signboards, TV commercials etc. because it has worked for them.

FACEBOOK ADVERTISEMENT We are offering cheapest “Facebook ads management services” in Pakistan, Dubai, UK, USA and Australia.

The main reason behind a result oriented Facebook advertisement is the effectiveness of ads and attraction of the products and industry. If someone says he has bad experience with Facebook advertisement, it may be the lack of interest in his product or unprofessional experts behind the campaigns.

A GOOD RETURN ON INVESTMENT So, we are now just a few days into the Facebook advertising and we are getting results. Yes, it’s very early to tell but the costs are negligible compared to something like Adwords so we are more than happy to keep this stream of traffic going for now having spent just 1 US DOLLAR on 60 visitors (according to Facebook). We recently ran a campaign on Facebook for one of our high tech clients. The program was geared towards college students, a perfect audience for targeting on Facebook because you can select them down to the nth degree (age, sex, location, college, relationship status, etc.). Plus as you keep narrowing down your desired audience you can see what the universe size is. It is pretty cost effective from an awareness standpoint however our campaign saw the most clicks when we bid close to what they had recommended. For programs using Facebook social ads, I would suggest using your logo and offer inside of the graphic.

AWARENESS AND BRANDING Think of Facebook as a medium to create awareness rather than a medium to generate leads. So brand building will be a high in terms of Facebook ads. The crowd that comes to Facebook is too diverse and probably not even business inclined. They are most interested in listening and seeing than doing something in the business sense. So trying to get their audience to do something is not a wise investment. It is possible to create a following or a mass which appeals to the youth ego in the sense of a fashion statement, new game which folks can play online, etc but for b2b it is not yet ideal.

From these articles, it seems like people are having some success with clickthroughs.


Connect with Real People

• Reach over 250,000,000 active Facebook users.
• Attach social actions to your ads to increase relevance.
• Create demand for your product with relevant ads.
Create Your Facebook Ad
• Quickly create image and text-based ads.
• Advertise your own web page or something on Facebook like a Page or an Event.
• Choose to pay per click (CPC) or impression (CPM).

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Social Media is Getting Popular in Karachi Pakistan
2009-02-12 22:47:35

Social media websites are completely based on real communities. People like to connect themselves with the other people living in different countries and speak different languages.

People share their stories, content, videos, images, articles, bookmarks and whatever they like to share. It’s very easy: The registration is FREE, once you signup you are able to organize your own bookmark lists and stuff.

Some of the worlds popular Social Media Websites are…

What I like about it, social media marketing is a healthy tool of viral marketing. You can create your company account and share your opinions, data, and thoughts with the real people online. The total numbers of social media website users in Karachi, Pakistan are getting higher each day. I hope the day is not very far when we are gonna have millions of users locally from Karachi, Pakistan. I am busy now a days with huge tasks.. I will come back soon with more interesting and valuable social media websites. One more thing, we have experts of these social media marketing at MAGNAG technologies...

If you want to know more about it, gimme a call at +923213317911.

Till then, you take care KARACHI, PAKISTAN.

Happy Birthday, Digital Advertising!
27th October, 2009 17:09 PM

The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate

Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to, the travel site, but HotWired -- the first commercial digital magazine on the web and the offshoot of Wired magazine.

Its launch in 1994 was not without debate internally as to whether the ad units offered to the advertiser community should be simple text links or graphical ad banner units. Graphical ad display banners won out and the rest is history. And take a look at the hilarious come-on AT&T used to generate a click-through: "Have you ever clicked your mouse right HERE? You will!"

The reaction ran from enthusiastic to somewhat leery. MCI, as one would expect, was truly supportive of our proactive initiative. Their corporate culture encouraged exploration. Volvo, on the other hand, understood the value of our experimenting with the new medium, but did not want to push/urge any interaction with the consumer. They didn't know what to expect, did not know how to handle responses and was concerned legal implications were involved. As a result, you see the first Volvo ad banner was nothing more than the Volvo logo and photo of an auto. No call to action or direction to click was to be incorporated into the Volvo banner. In fact, if someone clicked on that banner in October of 1994, it would take them to a simple questionnaire that could be emailed by the consumer on what kind of Volvo they might be interested in.

HotWired was the first commercial web magazine to attract blue chip corporate sponsorships dollars on the web. The site launched shortly before Netscape's browser, and the advent of such other new media such as (Time Inc.'s commercial web content offering) and

Looking back at the birth of this industry and the first simple graphical banners, I am still amazed at how much has been achieved in the first 15 years. That said, I anxiously await the further advancements coming our way in terms of new ad technologies, ad forms and ad measurement capabilities (e.g. attribution modeling). The issues surrounding display banners and online brand measurement are many and have been well chronicled (see the recent special eMarketer report entitled The Online Brand Measurement: Connecting Dots for example).

Research suggests we have a long road ahead in terms of measurement -- and I don't disagree; however, I'm not convinced we're that far off. I don't believe there will ever be a "silver bullet" to solve all of our problems, as our industry is constantly evolving, becoming more complex and proving to be a moving target. But all that said, from what we have learned through the use of fundamental building blocks of acquired knowledge, industry and case studies, the use of traditional media metrics, the use of existing best measurement practices for digital and a quest to continually "test and learn," we will ultimately be successful.

Has any one item in our industry been encased with so much debate -- at times even disdain -- as to its true value, role and contribution to marketing communications from its inception in 1994 to this day? Yet the display banner is the impetus to the creation of the online advertising category that will reach beyond $24 billion in 2009, according to eMarketer. Perhaps more important, no other development since has advanced advertising measurement, effectiveness and accountability than the display banner.

So on Oct. 27, I hope you will join me in toasting the birthday of the banner display ad -- whether you are a "cup is half-empty" or "cup is half-full" type of person. Some days I love the business and others day... well, not so much... but I have to admit: it's been an unbelievable 15 years.

I leave you with a challenge... Can you guess the two-word copy from one of the original banner ads that generated 78% click-through rate? I look forward to your answers.

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