#1 SEO Outsourcing
service Dubai at 00923213317911 Vast experience of Dubai internet
marketing is here - AzharIqbal.com
2009-06-24 15:30:08
Dubai (UAE), June 22, 2009 – Azhar Iqbal noted the
growing Dubai internet marketing especially in the Dubai real
estate, Dubai short term rentals, Dubai Apartments rentals,
Dubai vacation apartments, Dubai tourism sectors etc. The
recent clients for Dubai provided a value added ideas, thoughts,
database of links, market understandings, seasons ups and
downs and a great chance to improve revenue.
Few Dubai clients are:
DubaiFurnishedApartments.com
DubaiShortLet.com
DubaiBeachApartments.com
DubaiFurnishedApartment.com
VacationRentalPeople.com
InvestersVision.net
PriceOutDubai.com
Today, every second one is an SEO specialist J (Beware of
those juniors, who treating as specialist SEOs for Dubai).
The unique point is this service is different from other SEO
service providers in Karachi, Pakistan. We believe in helping
online businesses achieve their long term goals (Not just
wasting time in stupid activities).
Azhar Iqbal has changed the entire luck of MEGA ORGANIZATIONS
worldwide. He has got excellent business and analytical skills
to manage him team produce excellent quality traffic. Azhar
Iqbal runs MAGNAG.com to provide the following services:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
On Page / Off Page Optimization
PPC Management
Internet Marketing
Digital Marketing
Contract Based Banner Advertisement
Placement Targeted Banner Advertisement Online Creative Digital
Marketing
Automated Solutions
Marketing Consultancy
Software Based Solutions
Advance Technology
B2B Portals Marketing & Sales
Email Marketing
SMS Marketing
Blog Editing
MSN Mail Marketing
YAHOO Mail Marketing
There are still businessmen who are missing SEO even their
ONLINE WEBSITES… I want to tell them, that if you hire
our SEO SERVICES for your business…
You might increase your sales up to 500%. We provide our
services in not any currency… but you pay us in PAK
RUPEES instead of BIG DOLLARS… MAGNAG is implementing
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clients for 5 Years. Azhar Iqbal has worked for clients form
around the world including UK, Dubai, USA, Canada, Australia,
Japan, Zimbabwe, Zambia, South Africa, Vietnam, Germany and
Pakistan. FOR MORE INFORMATION CONTACT: MAGNAG Technologies
Your Chance to Expand Business
Blog: http://www.AzharIqbal.com
Tel: 00923213317911
Address: Civil Aviation, Shahra-e-Faisal, Karachi, Pakistan
Email: azhar3s@gmail.com
SEO for Dubai Portal
- A case study for Dubai Portal Optimization - PriceOutDubai.com
2009-07-02 09:09:58
Optimizing a big shopping portal is not that easy! it needs
huge focus and technical skills to carry the shopping portal
onto the right track. I have got a query about a SEO DUBAI
SHOPPING PORTAL, the website is www.priceoutdubai.com.
I am sharing this post to deliver inside knowledge and get
inside feedback from you guys.
I just paused the keyword analysis work on your website (as
it’s a huge one) :). It’s a portal like WWW.AMAZON.COM.
___Keywords Analysis___
Usually, we select 10-15 keywords and target them for SEO
strategy. Like www.arbico.co.uk they have only one product
and that is computers. So, we could easily target computer
related keywords.
For www.carjunction.com they have one product and that is
vehicles, we targeted vehicles related keywords.
But, www.priceoutdubai.com is a combination of huge variety
of products. It means we have to vary keywords on category
by category and target them to get high rankings.
First of all, i am sure you not only need an specialist SEO
but a focused SEO as well for this kind of portal. This is
not going to be easy for anyone saying i can promote in 2
months or 3 months etc.
Let's talk about the variety of products they have got! It’s
a 7 time work required on this website and all done professionally
and technically.
___Target Market___
Target market is ONLY DUBAI. Not world wide
___TRAFFIC MATTERS not RANKINGS___
Normally, we send ranking reports to our clients showing
them how we are proceeding to the ranking list. However, for
this web portal Dubai traffic matters not ranking. You will
never know and you will receive traffic on variety of keywords
which even I have not thought.
____Competitors____
There will be not one but many competitors, competing on
different terms. Let’s say TOP 10 on "buy computer
Dubai" is totally different from "buy camera Dubai".
____Special Branding____
We will give "DUBAI" the special weight in SEO
everywhere on the website. Like someone searching for "Dubai
computers", "Cameras in Dubai" etc. could find
our website. We will give it a branding touch rather than
focusing only on results.
People should know and remember the name of www.priceoutdubai.com.
____Keywords ___
Keywords are going to play the top most part for this Dubai
web portal. Keywords decide whether we are targeting the right
path or wrong, if we make foolish things up in selecting keywords,
we are goanna always find where we are and where we are going...
____Technicality and SEO Friendliness____
There is one way we can be strong and play with Google "Technically
SEO friendly website". The web portal is not SEO friendly
(I hope you understand this term).
An SEO friendly website is what qualifies for Google guidelines
in terms of technical development. We will have to focus on
these things:
1- META TAGS SYSTEM
We will need a system to EDIT Meta tags on each and every
page
2- SEO FREINDLY URLs
Current URLs are not SEO friendly, there is a big hope that
SEO Friendly URLs are very popular in search engines, we can
keep keywords and get higher on competitors...
Like computer category has the URL like:
Current:
http://www.priceoutdubai.com/categoryList.php?catId=1
Recommended
http://www.priceoutdubai.com/online-computers-shopping
3- INTERLINKING, JUICE FORWARDING and INDEXING
The main problem of this kind of portals is indexing, search
engines come on website and they are unable to index whole
website due to complex interlinking. The current drop down
menu is built in JAVA SCRIPT; search engines are unable to
read java script so they can't index the website.
We have to provide guidelines to search engines so they can
easily crawl and index website, like links in footer, links
in content, recommended links etc. (a major point of on page
optimization).
Also, we will make sure to make full use of GOOGLE SITEMAP
(tells Google which URLs are new, are which URLs are old).
We will need a dynamic Google Sitemap otherwise i will spend
all my time on it :)
____LINK BUILDING____
As i said earlier, we have to produce 7 time more work than
a normal website to achieve traffic. Link building is most
important external part of OFF PAGE OPTIMIZATION. we have
got high PR and quality links for dubai and worldwide. So
you don't worry about it.
Classifieds
Article submissions
Link exchanges
Blogging
Directory submissions
Forum postings
High PR links
Social media contributions
Do follow linkings
I hope you liked this one!!!
Please share your ideas here in comments, please take 5 minutes...
Are you noticing huge
crises in your traffic sales less searches in advertising
and search results
2009-04-15 20:39:02
The whole world is currently affected due to the crises and
recession in each and every field. I have been noticing a
fall down everywhere in my client's search engine's traffic.
This recession has specially affected US and UK customers
who are feeling this heat. They are avoiding unnecessary expenditures,
fun times, tourism, spending money, keeping money in banks.
Similarly, peoples are avoiding searching or shopping now
a days.
This is only a prediction but when I researched on it, I
found some interesting facts which I am sharing here: Rimm-Kaufman
posted data which is a summary showing people are avoiding
searching for products and services to purchase, leading to
fewer sales, which is also impacting the whole PPC campaigns
and budgets. Yes! This is all related to this global recession.
• Approximately 20% reduction in sales from search ads
from last year
• Approximately 20% reduction in his costs from search
ads from last year
• The average order value from search ads dropped 10%
from last year
• The conversion rate from search ads seemed to remain
stable from last year
• There may be more competition in the space, but hard
to prove
I know you are a SEO expert or beginner reading this post.
And, of couse, running your own clients. If you are noticing
a fall down in traffic, please take part here and let us know
if less people are searching and clicking on your ads.
Categories and Levels
for SEOs in Karachi Think more SEO Think Bigger
2008-08-02 07:59:54
Another Post Especially for Junior SEOs in Karachi, Pakistan
My dearest and dearest SEOs from Karachi, Pakistan or any
other part of the world! Please I need your time especially
for you.J Is this necessary to always wear a HAT either BLACK
or WHITE…
When you are planning our future as junior SEO, you also
think about learning something which could enhance your abilities,
your experience, your skills and your value. There are 100s
of other things which we already know play a vital role in
enhancing search results in Google, Yahoo or Msn. Today, I
want to be some different than a traditional SEO. Nah, today
we will think different…
SEO is a part of internet marketing, if there would not be
Google, Yahoo, and Msn…?
Who would have cared of them, but unfortunately we always
stick to the knowledge what we have. We don’t try to
learn different. I have updated few links in the right side
of my Blog; you can now see some of the Top Super Stars of
search engine industry. Google’s Employees, Yahoo Employees
and Microsoft Employees, i will market them later, but currently
its about learning something that is not SEO but necessary
for an SEO.
What SEO needs to know? I think there are three levels of
SEOs.
First Level: Basics
Second Level: All-rounder
Third Level: True Marketers
First Level: Basics
In this level, a guy understands the basics of search engine
optimization and starts thinking about getting top in the
search results by optimizing the following components: Keyword
Density Content Optimization SEO Friendliness of Website Pros
and Cons Code Links etc. This has been again and again studied
and are basics for someone looking to learn SEO.
Second Level: All-rounder
There are guys who have had problems in understanding the
online articles. The problem is that everything is linked
on the internet, and they need professionals to teach them.
Most of the time, they read whole but don’t understand
the purpose. Similarly, if you don’t know what’s
harming your web presence, you will never find out solutions..
Designing Abilities You must spend your
time to improve your design scanning skills. You need an eye
which can scan the website design for both SEO friendliness
and user friendliness, if you can catch up with color theme,
the quantity of images, text, content and links you are very
near to be a Guru. You must know the right placements of your
website content to interact visitors into paying customers.
Development Abilities You can improve your
programming skills in the leisure time. Web development has
always been one of the very critical parts of businesses.
Database structure Fast indexing inside databases Possibilities
and Difficulties of particular mark up languages Specific
application development Software development Search Function
on the website Login hassles and various other web features…
If you are a true SEO Guru, you will encounter these problems
and solve them in to your company’s favor, this is another
good example of pro active SEOs.
Third Level: True
Marketers Think what if there are no search engines? Think
what if one banner advertisement provides you with more clicks
than Google itself? Think what if the main source of your
referrals is email? You have good quantity of traffic. But
what when the most of the traffic comes from USA (where you
don’t deal)? A popoular local London website can give
you with more relevant and targeted traffic than you will
imagine from Google. True Traffic! True hunt! Hmm, at this
level, gurus have responsibilities to promote and market the
company. Remember, if you rely on one of those search engines
you are mistaken. There is still so much on the web which
is waiting for you: Banner Advertisement Classified Advertisement
Article Publishing Rss Marketing Blog Marketing Forum Marketing
Link Network Recommended Links Paid Advertisements It all
works, you have to analyze the audience before you invest
money. This is more effective than the traffic you have from
search engines. It’s fishing where the fishes are! Well
the purpose of this post was only to let you guys know, that
we have developed a wrong concept that high rankings are enough..
High rankings don’t increase sales High traffic don’t
increase sales its your testing and testing, experience and
experience, insights of web and other knowledge which enables
you to decide on the right time. And on the right track…
Think marketing. Feel marketing.
Don’t forget
penalized by Google encountering Spam
2006-07-05 05:26:30
Looks very light question but it does have immense bad affects
on your online business sales, Not appearing in Google results
for the competitive terms related to your business is some
way appearing no where on the web. Missing a lot of buzz of
those searching you seriously… Well, that was the right
definition of how badly wrong or deceived techniques could
affect your business, SPAM TECHNIQUES are not going to be
appreciated by any search engine. Search engines are very
intelligent they keep updating their algorithms to catch those
cheating them through spam techniques. Daily we see new people
complaining in search engine optimization forums that their
websites have been banned by Google and they "have no
idea why".
These people claim they've done nothing wrong and are absolutely
clueless as to why their site is no longer In Google? Factors
NOT to follow when optimizing your web site: You are banned!
How to confirm you’ve been banned? People often realize
they’ve been banned looking at their current rankings,
when practically they are just few results dropped in the
rankings and can’t find their website.
There are few methods you can implement:
1. See Google toolbar.
2. Check Google’s search results
See Google Toolbar. If you have already installed Google
Toolbar then simply visit your website. If the Google toolbar
is completely gray, this means you have been banned by Google.
Another successfully utilized way to know if you have been
banned is: Check
Google's search results. Go to Google and place your exact
URL into Google's search box and click "search"
Note that Google says there is no information available for
this URL? This means that the URL is no longer in Google's
database.If you enter a brand new website into Google, you'll
always get this message until the website has been crawled.
But, here, our website has been banned by Google for some
reason. So what exactly SPAM TECHNIQUE is? There is not only
a single SPAM TECHNIQUE there are many ONPAGE ranking factors
and OFFPAGE ranking factors that can cause Google to ban a
website. Still when this is so unveiled many webmasters don’t
mind applying them. They DO NOT help your rankings and is
simply a waste of time, so don't try them. Sooner or later
Google will Catch up to these websites and will remove them.
Some of the ONPAGE SPAM TECHNIQUES can be explained within:
Hidden Text As by its name HIDDEN TEXT is hidden among the
content or placed anywhere upper or downer position that is
not readable by visitors. Some webmasters will do this so
that they can add keywords throughout their webpage without
it interfering with what the visitors actually see(placing
too many keywords could disturb the visitor as we have to
bound us in limits when writing copy), the search engines
can still see hidden text. For example, let's say you have
a blue background on your website. If you wanted to hide text,
you would simply make the color of your text blue and users
couldn't see it (search engine reads/crawls the source of
the website not the display as users experience) Another technique
is to HIDE TEXT behind an image so on. These techniques are
very useful unless search engine catches and bans you. Lets
see this example
It doesn't look Spam but you would be wondered watching this
one...Just prest Ctrl+A and see
See how professionally they've exploited HIDDEN TEXT technique
: ) Alt image tag spamming This is another way that people
will try to stuff keywords into their website, allowing search
engines to see their keywords, but not allowing visitors to
notice any difference in their website. Logically “Alt
Image Tag” is some sort of hint for those who doesn’t
let the browser display images due to some problems and could
see the hint to be informed, graphic is not loaded due to
heave images or flash animation or cursing mouse over an image
displays its original description and often used for blind
people. But Stuffing keywords and overdoing your efforts would
no longer be appreciated at all, you must use ALT IMAGE TAG
comprehensively considering OPTIMIZED level of both keywords
and benefits.
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands
of the same exact keyword into their meta tags. For example,
a website is trying to rank well for
<META NAME="KEYWORDS" CONTENT="computers,
COMPUTERS, Computers, computers computers computer supplies,
computers, computers computer, computer, Computers, COMPUTERS,
computers, Computers, computers, COMPUTERS, Computers, computers
computer computer supplies, computers, computers computer,
computer, Computers, COMPUTERS, computers, Computers, computers,COMPUTERS,
Computers, computers computers computer supplies, computers,
computers computer, computer, Computer, COMPUTER, computers,
Computers, computers, COMPUTERS, Computers, computers computers
computer supplies, computers, computers computer, computer,
Computer, COMPUTERS, computers, Computers, computers, COMPUTERS,
Computers, computers computers computer supplies, computers,
computers computer, computer, Computers, COMPUTERS, computers,
Computers">
This is absolutely bizarre. It WILL NOT help you dart higher
in search results while Google doesn't use Meta Tags when
ranking websites. Google WILL surely penalize it, why would
someone do anything silly like this? Plz stay away from it.
Title Tag Stuffing The title appears on the top left corner
of the webpage in blue background. Lets see an example of
Title Tag Stuffing.
<title>Computers, cheap computers, Best Computers,
COMPUTERS, affordable computers, discount computers, computers
parts for computers</title>
Stay away doing this, you must include your keyword once
in the title. Anymore than 1 time will only weaken the effect,
and if you overdo it as shown above, you may get banned. These
are few ONPAGE SPAM TECHNIQUES that people keen to do online.
These things WILL eventually get your website banned and WILL
NOT help you rank well.
It's just a waste of time and effort, plus ask yourself why
applying those strategies that doesn’t work and will
get your website banned from the search engines? Although
in some cases organization let their websites optimize through
third party search engine optimization companies or individuals,
if they are doing anything from the following then you must
take care of your online business marketing plan.
“Don’t Get Your Website Banned... By Accident!"
Google wins because
of it's greatest research
2009-05-12 20:55:05
Google is the pioneer company in search industry right now.
This is not only a perception, this is true. They have been
successful in providing easy to use, searcher oriented technology
which we all admire today. There are many other fields in
which Google still struggling to beat Microsoft and Yahoo
(such as Windows Operating System and Internet Explorer from
Microsoft - Messanger, chat, shopping and B2B search from
Yahoo).
I love search industry and this is my field so i would focus
on it. Also, Google advertising channels "Google Adwords
and Adsense" are the hottest in the world. Google first
time introduced "Pay per Click Advertisement" and
it became a huge success that Yahoo and Msn had to follow
them. This is all possible because people started loving and
using Google more than any search platform due to it's usability.
What they have got!! ALL MASTERMIND WINNERS...
They have no time to lose, but RESEARCH... GOOGLE RESEARCH
is what stands alone on Yahoo and Msn. This is a great place...
You will find Google Engineers, Google researchers, Google
policies, Google Codes, Google Labs and more interesting things
on this link: DON'T MISS TO VISIT IT
GOOGLE RESEARCH
More traffic = more
money It's simple math
2008-12-03 09:11:36
Keep it to yourself.
If you generate an income online (or plan to soon),one thing
is for sure.
===> You need traffic
More traffic = more money It's
simple math.
The challenge we all face is, how to get more traffic. With
the fierce competition using pay-per-click advertising, it's
tough to get direct heap traffic anymore. And getting natural
(organic) search engine traffic isn't easy either.
Once gain, competition is cut-throat. Also, when you factor
in link building, social marketing, video marketing... all
this adds up to 2-3 weeks of grunt work before you even see
a glimmer of results. Rather than spend *more* time away from
your friends and family (chained to the computer) trying to
generate traffic....
What if I could show you how to get *other* people to do
all this work for you... ... Get thousands of online customers
to talk about your website(s), send you traffic 24/7, and
give you niche-specific quality back links, and promote your
sites throughout the top social media sites and many more.
Imagine how much more successful you *could* be by having
this kind of leverage through an army of people helping you
dominate the search engines. (... and no, I am *not* talking
about outsourcing here or using some auto-robot software.
This is way, way more powerful. Plus it's completely Google
friendly) Aren't you a tad curious about what I am talking
about here? I am opening the doors to a service that has been
under the radar for several months. Actually, it's more of
an under-the-radar army than anything. This is the first time
you'll be able to grab the “FREE SEM Feasibility Report“
by emailing your website URL to more@magnag.com
For further details...
http://www.MagNag.com
more@magnag.com
+923213317911
I think you'll be excited about what we have got for you.
How long do you take
to optimize a Web Site
2009-01-29 09:27:36
Since SEO Industry is becoming popular within Karachi, Pakistan...?
Lots of business and website owners have much to ask from
SEO Consultants and Experts in Karachi, Pakistan. They have
many questions and successful experts answer all of their
concerns and fears in hiring you as SEO consultant specialist.
One question which is asked most often is “How long
do you take to optimize a website and get top search engines
ranking which I am hoping for”?
New SEOs in Karachi Pakistan (relevantly new to the industry)
commits like they have an ALADIN or personal relations with
Google engineers and programmers…
They say I am going to take 1 month, 2 months, 3 months etc…
Well, that depends… GUYS it depends on several things,
including the kind of website you are optimizing, the search
engines you are targeting, the competition you are challenging,
competitiveness of the keywords and your level of monitoring
the ongoing tasks and their effects on search engine rankings,
it depends on how much time you are going to surf on researching
the industry and competition into the optimization process.
At the elementary level, you may select two or three keywords
for your website’s home page, plug those keywords in
Meta tags, Title tag and body text then submit your website
to top search engines and wait for the traffic to come. You
can surely do this in less than one hour. However, such a
limited effort is not going to do anything in terms of generating
traffic boost. A highly targeted and focused SEO campaign
requires time dedication, experience, goal settings and most
probably the patience. The keyword research should be based
on comprehensive analysis of strong and weak keywords.
SEO optimized copy writing and continuous link building,
as well monitoring the assessment of the outcome of the campaign.
Honestly speaking, you should creatively and patently develop
your website, rather than rushing things and tasks to the
process. The end results are based on the time you spend understanding
the industry and link building. No one can bring top search
engine ranking within nights. The good understanding with
Googlebot and interaction with the search engine algorithms
are very necessary.
The competition makes successful search engine optimization
challenging, time-consuming and, most of the times frustrating.
Sometimes, it can take several months before you see good
changes in search results. If your website is NEW… you
are going to face the issues of “sandboxing” (keeping
your site out of Google’s top rankings for as much as
six months period). Google examines the site’s trust
and links by keeping it to the separate database of new websites
called SANDBOX. In the meantime, Google deliberately keep
NEW sites away reaching high rankings in its index.
You may seek out quality and relevant links and keep patience
.. In the end, you must keep in mind that you are optimizing
your website FOREVER (not for one time). Why hiring inexperienced
guys who can take risks and get your website BAN by Google
or involve in SPAM TECHNIQUES. A perfectly-optimized website
will not grab immediate results Time Period to make good understanding
with Google Bot Search engine robots visit the website on
the frequency of updates and good SEO changes and rank pages.
We are going to make this process fast…
Robot Activity Normal Period to Visit a Website = Weekly,
or Once in two weeks Normal Period to Rank Pages = 25 –
35 days Goal Settings If we are able to make critical changes
in the 1st month. We are going to get good change from the
second month and then boost from the 4th month. Lets say:
1st Month Total Visits = 100
2nd Month Total Visits = 150
3rd Month Total Visits = 200
4th Month Total Visits = 220
5th Month Total Visits = 250 (The continuous good understanding
with Google Bot, Quality
6th Month Total Visits = 500 Linking, PR improvement, Trust
Rank improvement)
7th Month Total Visits = 550
8th Month Total Visits = 600
9th Month Total Visits = 700
10th Month Total Visits = 800
11th Month Total Visits = 900
12th Month Total Visits = 1000 with the patience and the right
approach, the search engine rankings will eventually materialize,
and the traffic will come to your website.
INSHALLAH
Make Your Website a
Lead Generating Machine
2009-06-16 05:44:41
Everybody knows one-sided relationships never work. The same
is true with websites. If a website is focused entirely upon
you, you will lose any visitors that may stumble across it.
On the other hand, a website done correctly (one that focuses
on the visitor) can easily become a lead generation machine!
When designing your website, think about these four ideas:
• People are egocentric. Subconsciously they're viewing
your website and thinking, "There's tons of companies
just like you. What are you going to do for me?"
• People love being entertained. If they believe your
website is providing interesting information, you'll have
them hooked.
• People want their opinions valued. This is why most
companies have incorporated a blog or forums-so their customers
can put in their two cents.
• And this is the ticket for generating leads for your
business: visitors want to do something.
Give your visitors something to do. Give them something free
to download. Offer a free report or whitepaper. Ask for their
opinion on a blog entry. Do something, anything, and once
the person responds, you "Require" the following
information: name, address, phone number, and email. Guess
what you just got? A qualified lead. Qualified because they
stayed on your site long enough to take action.
New Year Happenings
in Search Industry
2009-01-09 07:05:50
Most peoples in Pakistan, Karachi are not aware of most of
the new happenings in Search Industry… You know there
is always an update available, nothing stops… You follow
one algorithm today but it can update tomorrow and leaving
you alone with your old strategies. There are some Good News
which I want to share here:
YouTube Growing Up, Google Owns Ad Serving Market & More
It wasn’t too long ago that YouTube was mostly a haven
for the video expressions of teens and young adults; popular
clips often showed skateboard crashes, air guitar contests,
and bedroom renditions of Numa Numa. But now, as the site
continues to grow in popularity, it seems YouTube is finally
turning into a serious business and money-making platform.
First, let’s talk about growth. TechCrunch reports on
new ComScore numbers that show YouTube is the second biggest
search engine behind Google; it gets more searches than Yahoo
and accounts for more than 25% of Google’s search queries.
Small Businesses Will Spend on Advertising in '09 Ad-ology
has released some results from a Small Business Marketing
Outlook survey it conducted, which found that in 2009, over
a fourth of small business owners plan to spend more on advertising.
Another 60% plan to spend about the same as they did this
year. Somewhat surprisingly, most businesses (83%) expect
sales to either be up or about the same as 2008 in the new
year. In fact, only 25% said they were fearful about the current
economic situation. As far as marketing strategies, small
business advertisers intend to spend more or the same as this
year on: - online advertising (69%) - Yello Pages (54%) -
Newspapers (51%) - Direct Mail (51%)
Email Marketing at Its Best Yes, it's still one the most
effective marketing methods It is interesting that even with
alternative marketing tools such as Twitter, Instant Messaging,
and Face book, email marketing is still holding strong. In
2008, the Digital Marketing Association estimated that every
$1.00 spent on email marketing brought $45.00 in return.
Small Businesses Missing Out on Search Marketing Opportunities
Many Do Nothing to Enhance Online Presence Microsoft adCenter
released the results of a survey today looking at search marketing
behaviors of 400 small business owners in the United States.
The findings indicate that small businesses still have a long
way to go when it comes to Internet marketing. Most have sites,
but don't do anything to enhance their online presence. 90%
of those surveyed have never even attempted a paid search
campaign.
SEO in This Economy I was researching a different article
this morning, and stumbled across this one from the beginning
of the year written by Lee Odden of Top Rank Online Marketing
in which he references another article in Target Marketing
Magazine. The article for being written nearly a year ago,
seems strangley even more appropriate now than when it was
written. Anyhow, the article deals with
SEO tips for hard economic times, which obviously we are
smack-dab in the middle of currently, and Lee highlights the
following key tips - Create a Content Promotion Plan - Make
It Easy to Publish and Promote New Content - “Get”
Social Media - Unify Your Efforts With Universal Search After
going through these tips, the article seems strangely even
more timely condidering all of the talk about "getting"
social media that has resonated in recent memory, as well
as the rise of universal search, which has also been a hot
topic of discussion as we head into a new year full of wonder
and anticipation surrounding how the search industry will
change.
Google & Baidu Fail China’s Pornography Test, May
Lead To Penalties The Associated Press reports that China
has begun a process to “purify the Internet’s
cultural environment and protect the healthy development of
minors.” This has resulted in the Chinese government
finding that both Google and Baidu have failed to take “efficient”
actions to remove content from their results after being notified
of issues. The AP added that China said violators will be
“severely punished,” but did not say how they
might be punished. Cui Jin, a Google spokeswoman in China,
told the AP that Google does not have any pornographic content
in Google China and added, “if we find any violation,
we will take action. So far, I haven’t seen any examples
of violations.”
Google Timeline Experiment Seen In Main Search Results Google’s
“timeline view,” which was previously only available
as an opt-in experiment in Google Labs, is now being seen
on some queries in the main Google.com search results. Todd
Mintz tipped us to the query ["book of revelation"],
which shows the timeline results pictured above at the bottom
of the first page. The timeline can also be seen on queries
such as [Thomas Jefferson] and [Albert Einstein]. Clicking
the “More timeline results” in the main search
results leads to a page with much more historical data about
your query that Google says comes from their News Archive
search service:
Google in push to gain e-mail market share Google, the clear
leader in internet search, has been zeroing in on user’s
inboxes in a push to win market share in e-mail, an area where
its rivals Microsoft and Yahoo still dominate. Gmail, its
web-based e-mail product, has become a development focus for
the Silicon Valley company, with a stream of innovations leading
to its promotion by influential early adopters. With links
to Google Docs, Calendar and other web-based services, Google
appears to be making Gmail the centre of an online productivity
suite that could eventually challenge the dominance of Microsoft’s
Office collection of programs.
Google Finally Brings Picasa To The Mac Google announced
the now have Picasa for Mac available for download. Why now?
Well, MacWorld 2009 is currently underway - so that is why
they released it this week. What took so long for Google to
bring Picasa to the Mac? I am not sure. Google had a Picasa
Web Albums uploader and an iPhoto plugin for Mac users but
never the application. The Wired Blog has a nice walk through
the of many features available in Picasa. Below I will also
embed a video demonstration of Picasa for Mac.
Thinking of building
a fresh website or re-working a current one?
2009-10-22 19:35:02
If you are at the moment thinking about a new internet site
and you would like big visitor numbers for the site then now
is the right time to adopt the services of a search engine
optimization company. The services provided by some of this
organization are necessary if organizations are to validate
the time, effort and cost that will be invested in a new site.
Depending on the difficulty of the website that is about to
be composed or re-worked your spend could rather easily reach
the thousands of pounds mark. If the goal is that the site
brings new customers, leads and business then it could be
the best designed site in the world but if possible customers
don’t get to see it, it’s useless. This is where
the Search Engine Optimization Company comes in.
though more expenditure at this time may not be great it is
absolutely crucial if any investment is going to create results.
You could have the best appealing website in your industry
but if customers do not see it appear on page one of their
searches results all the effort has been in futile. Your competitors
will be occupying the coveted positions one to ten and the
customer will definitely find what he is looking for among
them, meaning that your expenditure in your new website has
been wasted.
If you employ with the Search Engine Optimization Company
at this early juncture they will be able to steer you and
your web designer down the best possible path to make certain
that your site is obvious to the search engines. Whilst this
input without help rarely means that you will achieve page
1 search engine positioning without additional action, it
can radically cut down the amount of money you will need to
spend on Online Marketing once the site is live.
Once the site itself has been optimized to its up most the
Search Engine Optimization Company will then support the site
using a variety of strategies to make certain that the required
Search Engine Placement is attained, i.e. page one of the
search results. They can then continue to hold you on that
page with regular online PR for an indefinite period.
It is possible toban existing website but if this has not
been constructed with optimization in mind then the issue
is more time consuming and therefore costly. Nevertheless
if the existing site already has a valuable number of returning
buyers and a reasonable Search Engine Placement already it
might be better to work with what you have. Either way employ
with them as soon as you can.
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