ONE WAY LINK BUILDING–TO
DO LIST
2008-01-28 05:45:11
Directory submission is the easiest way to grab some good
quality one way links to boost page rank and gain some niche
visitors. Here are some tips to gain the maximum from the
directory submission.
1. Anchor Text or Title– this is most valuable part
of the incoming link in respect to search engines and regular
visitors. The anchor text must contain keywords or key phrases
but at the same time it should not be stuffed with them. You
can always mix secondary key phrases with the primary one.
For example, if my primary key phrase is directory submission
services and related secondary key phrases are Manual Directory
Submission and submit website, I would like to write the anchor
text as a) Manual Directory Submission Services – Submit
your website to niche directories (if such a long sentence
is supported). b) Manual website submission to niche directories.
2. Description- The description part of a link is also important
both from visitor's and search engine's point of view. If
you go through some link directories, you will find that the
description parts are no better then a sales speech. Good
directories will not allow promotional descriptions. A good
description should try to explain the anchor text or should
focus on the objective in a state of the art manner. At present,
major search engines like Google are looking for related content
near the link. It is not enough to have keywords in the anchor
text alone; the description part should have secondary key
phrases and related words in it. However, if you have other
options, do not go for lonely links. And always remember that
anchor text is as good as its surrounding text.
3. Number of links in that page – How many links does
that page have? If the number of links in that page is more
than 10, you should not expect much help. But as we always
say, every little bit counts in SEO.
4. Proper category – Find out if that directory has
proper category and subcategory to submit your site. Some
directories may allow you to suggest a suitable category;
otherwise you may leave that one.
5. Quality of other links – Before submitting your
link to any directory, guess the possible page from where
you may get a link. Now, look for other out going links from
that page. If other outgoing links point to some great sites,
you should select that page for submission irrespective of
the number.
6. Directory submission per day – Do not submit to
more then 20 directories per day from the same IP address.
7. Manual submission – Do not go for automated submission
– it is always safe to manually submit your site in
the best directories.
8. Cached pages – Look if the sub pages (and sub category
pages) are cached by search engines or not.
9. Supplementary Index – Do a Google site search to
find out if some pages of that directory are in the supplemental
index or not.
10. Blank pages – Find out if some sub category or
category pages are empty or not. Directories with "Under
construction" or "Empty pages" are not good
for your site's health.
11. Meta Attributes - Look for "noindex" or "nofollow"
attributes in Meta Description along with Java Script links
– they do not pass PR juice. These are some of the primary
conditions that you should follow before directory submission.
There are other important parameters like c class, IP check
and others to get the maximum benefit from directory links.
You can contact a good SEO company for proper submission services.
Last but not the least – do not submit same anchor text
and description in more then two directories. Use separate
anchor text and description for different submission.
QUICK LINKS IN NO
TIME
2006-10-10 04:40:30
You mostly come across to read these sorts of sentences while
surfing the web…
‘QUICK LINKS IN NO TIME’ ‘SUPER FAST LINK
BUILDING’ ‘SUBMISSION IN OVER 20000 SEARCH ENGINES’
‘SUBMISSION IN OVER 15000 DIRECTORIES’
Blah blah…
Has someone of you experienced as such what sort of service
do the provide? Do they really submit in over 20000 search
engines or 15000 directories? Sure, there are millions of
bulk directories online.
They might be right in the sense of getting thousands of
bulk links for you via automated submission for a heavy cost.
The question is simple! If you have already submitted your
website in essential/popular directories why do you hassle
to submit your site in another 15000 directories being aware
they will not forward any sort of quality traffic for you?
No doubt it is a quick links strategy but not beneficial in
any ways, on the other hand it can be over optimization in
the sense that those websites are made for the lone purpose
of getting a site linked because you have paid for their service.
I always love quality traffic to my website not the garbage.
Hey! Now I tell you in short what I do when I need to get
quick links in no time BUT remember… they are beneficial
for my website in some ways.
COMPANY BLOG A Blog is a free hosted page
as you know very well. You write there and it’s a well
focused unit where you can share your company policies, ideas,
solutions etc. and forward the quality traffic to your website.
I tell you how… You own a company, why not having a
Blog? Communicating with your customer’s problems, announcing
the company news or issues, announcing new products, sharing
future plan and all what you customers need.
Go to any of the following
www.blogspot.com , www.wordpress.com , www.blogger.com , www.blog.com
sign up for a free Blog and simply get started. You will be
thinking but where the heck that traffic will come from? Remember
first of all keep your URL (LINK TO YOUR WEBSITE) in between
the content somewhere with your article/copy. Now submit your
Blog to Blog directories, Blog search engines... You don’t
know what you have done is got a link from all those Blog
search engines and directories to your Blog and website. If
someone comes to your Blog you forward him to your website
and if they already go to your website... Well that’s
brilliant isn’t it? In this way you are also marketing
your firm via a free hosted space where you announce every
bit of information regarding your company that is called mouth
marketing/viral marketing.
RSS FEED RSS means to (Really Simple Syndication),
it is made in XML. People who don’t want to visit their
favorite website daily subscribe RSS of their favorite website
in their local RSS reader. You must create one for you and
submit that to search engines. It also helps your visitors
trust your company more than they already do plus you also
get a link.
FORUMS Since Web 2.0 has arrived knowledge
sharing has become the most important part for internet surfers.
Today there are forums for every industry, let’s say
if you have a computer related web site you can easily find
hundreds of forums where people discuss their needs regarding
computers or looking to solve their issues occurring in their
computer. You should also create dummy IDs with different
names and start participating within the discussion. Sometime
recommend your company as a reliable computer retailer among
your local retailers or sometime simply use your URL in your
signature.
ARTICLES Most simple and fast prospect of
getting links these days. Write an article, put your URL in
between that (as an active link) and start submitting in the
free content publisher’s website. They will publish
your article and you will get a link in no cost.
PRESS RELEASE You are running an online
business, there will be some news either more important or
less, write a press release like big players do. What you
have to do is to take care of few issues I am describing here:
Press release should be about your organization, product,
service or event Start strong with a strong heading to capture
the attention.
Try making it timely keep it concise (!) Point is the enemy
for you Having written a press release submit that to News
submission web site GOOGLE NEWS, YAHOO NEWS etc. and again
you have got trust and maturity online in the sense that you
are serious regarding your business and are always there to
help your customers to provide quality service.
HOW TO BUILD LINK
POPULARITY Second Part
2006-08-07 09:49:24
Sssshhh. don’t tell anyone what I am going to tell
you!
We are to build link popularity of our website for two main
objectives
1- To get relevant traffic from the online stops. 2- To get
higher rankings in search engine to get traffic from them.
Link building is the process that needs lots of hard work,
I don’t think there are webmasters love this operation
a lot, and for good reason: It involves some serious search
and hard work. You need to save your time and money according
to your limited budget.
Links, Links, Links…. It’s not just all about
getting scores of link from any website providing one way
links to your web site. There is a formula and you must remember
it
QUALITY + RELEVANCY = A GOOD
ONE WAY LINK
If you keep getting one way links from different resources
and they are not relevant as per your business industry or
not qualitative such as FFA links then you are just not more
than wasting your precious time continuously keeping an eye
on those irrelevant resources. Only a RELEVANT link may be
equitant to 100 IRRELEVANT links, Effective link building
strategy is only to get the links that are good in terms of
relevancy. I am going to talk a bit about the techniques you
can use to get more links to your website. There’s nothing
so technical about them; they just involve some work, but
they all pay off in terms of targeted traffic. In fact from
2 goals it should be the prime goal of your link building
campaign.
INBOUND/ONE WAY LINKS to build targeted traffic.
When the goal is to get only the relevant link you must consider
the nature of your web site: If you sell some products than
some comparison engines and shopping directories can be fit
along with your web site promotion.
DIRECTORY SUBMISSION
There are hundreds of directories provides completely free
registration, although you would have to search for those
directories and collect your comprehensive database to submit
your website in directories, To do it search in Google or
Yahoo and start collecting your database…
Visit the site > Select
the category > Submit information > done
PR of the directory is something to consider when submitting
the website in that, and focus on the selection of the category
such as:
If you are computer retailers (sell computer, parts, laptops)
you may find 2 or 3 options in free directories, ”Home>Computers>Hardware>Components”
”Home>Computers>Systems>Desktop” “Home>Computers>Region>UK>Retailers”
To me the third one “Home>Computers>Region>UK>Retailers”
is what I count as Relevant Link coz it not only ranks me
it also brings relevant traffic for my website, and always
consider YAHOO DIRECTORY and OPEN DIRECTORY PROJECT as the
important of all as they convert targeted traffic to your
website.
PAID LINKS
If you are searching a high value link (let say a link from
a PR 7 page), your PR is “0” and your site is
brand new, here you can not get in through normal means. In
this case, the offer involves money. Search the Paid Directories
or portals, similarly Fill the form and pay for the link Or
if not possible then E-mail them but this time be rather more
direct to save your and their time. Some website charges a
monthly fee, others charge a ‘per impression fee’,
some charges yearly fee and some charges ‘per click
fee’. Some time it is beneficial to avoid big guns YAHOO
DIRECTORY etc and joins the smaller stuff but not every time
Don’t forget PR if smaller directories have PR7 and
PR8 then go for these directories and submit your website,
as sometime they provide gigantic amount of visitors at very
fewer CTR.
RECIPROCAL LINKING
The traditional way to get links is to directly contact link
partners to link to your website. Before doing this all of
the heck you must consider some factor relating link partner
(Trust rank, Spam, PR, Relevancy, Traffic Rank etc.). It is
damn difficult to search these sorts of “link partners”.
The ideas is simple search through major search engines including
Google or Yahoo for your target keywords, and then put top
50 to 100 in your consideration channel, evaluate their similarity
to your niche and save their contact information.
Contact link partners and offer something with a link from
your website. This creates question: What if they say No?
Your offer must be decent and communication between you both
should be complete through E-mail or Phone. Make approach,
Organized, and select the idea to write convincingly (You
may find samples online of successful link request emails)
and it is something you learn with time. Well it is all reciprocal
linking and Google has openly encountered it as Grey Hat technique
in Jagger Update that can go Black Hat anytime, I strongly
recommend avoiding such techniques and using one way links
to boost your link building strength.
There is a lot to go in the next part 3 that would include:
Super fast link building strategies Brand awareness through
link building Articles marketing and a lot more.. |
