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Categories and Levels for SEOs in Karachi Think more SEO Think Bigger
2008-08-02 07:59:54
Another Post Especially for Junior SEOs in Karachi, Pakistan My
dearest and dearest SEOs from Karachi, Pakistan or any other part
of the world! Please I need your time especially for you.J Is this
necessary to always wear a HAT either BLACK or WHITE…
When you are planning our future as junior SEO, you also think
about learning something which could enhance your abilities, your
experience, your skills and your value. There are 100s of other
things which we already know play a vital role in enhancing search
results in Google, Yahoo or Msn. Today, I want to be some different
than a traditional SEO. Nah, today we will think different…
SEO is a part of internet marketing, if there would not be Google,
Yahoo, and Msn…?
Who would have cared of them, but unfortunately we always stick
to the knowledge what we have. We don’t try to learn different.
I have updated few links in the right side of my Blog; you can now
see some of the Top Super Stars of search engine industry. Google’s
Employees, Yahoo Employees and Microsoft Employees, i will market
them later, but currently its about learning something that is not
SEO but necessary for an SEO.
What SEO needs to know? I think there are three levels of SEOs.
First Level: Basics
Second Level: All-rounder
Third Level: True Marketers
First Level: Basics In this
level, a guy understands the basics of search engine optimization
and starts thinking about getting top in the search results by optimizing
the following components: Keyword Density Content Optimization SEO
Friendliness of Website Pros and Cons Code Links etc. This has been
again and again studied and are basics for someone looking to learn
SEO.
Second Level: All-rounder
There are guys who have had problems in understanding the online
articles. The problem is that everything is linked on the internet,
and they need professionals to teach them. Most of the time, they
read whole but don’t understand the purpose. Similarly, if
you don’t know what’s harming your web presence, you
will never find out solutions..
Designing Abilities You must spend your time to
improve your design scanning skills. You need an eye which can scan
the website design for both SEO friendliness and user friendliness,
if you can catch up with color theme, the quantity of images, text,
content and links you are very near to be a Guru. You must know
the right placements of your website content to interact visitors
into paying customers.
Development Abilities You can improve your programming
skills in the leisure time. Web development has always been one
of the very critical parts of businesses. Database structure Fast
indexing inside databases Possibilities and Difficulties of particular
mark up languages Specific application development Software development
Search Function on the website Login hassles and various other web
features… If you are a true SEO Guru, you will encounter these
problems and solve them in to your company’s favor, this is
another good example of pro active SEOs.
Third Level: True Marketers
Think what if there are no search engines? Think what if one banner
advertisement provides you with more clicks than Google itself?
Think what if the main source of your referrals is email? You have
good quantity of traffic. But what when the most of the traffic
comes from USA (where you don’t deal)? A popoular local London
website can give you with more relevant and targeted traffic than
you will imagine from Google. True Traffic! True hunt! Hmm, at this
level, gurus have responsibilities to promote and market the company.
Remember, if you rely on one of those search engines you are mistaken.
There is still so much on the web which is waiting for you: Banner
Advertisement Classified Advertisement Article Publishing Rss Marketing
Blog Marketing Forum Marketing Link Network Recommended Links Paid
Advertisements It all works, you have to analyze the audience before
you invest money. This is more effective than the traffic you have
from search engines. It’s fishing where the fishes are! Well
the purpose of this post was only to let you guys know, that we
have developed a wrong concept that high rankings are enough.. High
rankings don’t increase sales High traffic don’t increase
sales its your testing and testing, experience and experience, insights
of web and other knowledge which enables you to decide on the right
time. And on the right track…
Think marketing. Feel marketing.
Questions to know about
your customers
2008-02-11 14:45:50
I have talked about how important it is to know your customers
to make an impact on sales. Its always easy to say something that
is nearly impossible to do, but nothing is impossible, there is
a solution of every problem hidden around us, we simply can’t
see that…
Today I am going to write down some very important questions which
you must know to thoroughly understand your customers. They are
the reason of your business, if you can’t satisfy them you
are not going to stay strongly to your feets… Again mind you..
Its your customer support department who should be well trained
to treat your customers, make the purchase a true memorable experience,
keep important data, provide a healthy environment and at last answer
these questions
Q1 - Are they male or female?
Q2 - What socio-economic or ethnic group do they belong?
Q3 - What levels of education have they completed?
Q4 - What is their marital status?
Q5 - Do they have children?
Q6 - What age group?
Q7 - What is their religious preference?
Q8 - What are their lifestyle preferences?
Q9 - What kind of hobbies do they have?
Q10 - How do they spend their free time?
Q11 - Do they tend to be conservative or liberal in their lifestyle
and political beliefs?.
Q12 - Are they generally introverted or extroverted?
Q13 - How much do they make in a year?
Q14 - Can they easily afford your product or service?
Q15 - On what do they regularly spend money?
Q16 - What types of occupations do they hold?
Q17 - Are they part of a particular industry or profession?
Q18 - To what groups and associations (real and virtual, personal
and professional) do they belong?
Q19 - Is there a list of them that might exist somewhere?
Q20 - What are their beliefs?
Q21 - What values do they hold dear?
Q22 - What is important to them in their life and work?
Q23 - Where do they hang out in real time -- at church, the local
coffee shop, the hardware store, civic groups or professional association
meetings?
Q24 - What about online in discussion groups, blogs, forums, online
networking sites?
Q25 - Do they attend conferences or trade shows regularly?
Q26 - Can you open the yellow pages of your phone book and find
several listings that would encompass your target market?
Q27 - What magazines, newspapers, email newsletters, blogs, and
professional trade publications
Q28 - do they read?
Q29 - What television programs do they regularly watch?
Q30 - What kind of movies do they see?
Q31 - What kind of online videos do they view?
Q32 - With whom do they do business on a regular basis?
Q33 - Where do they network online and offline?
Q34 - Who are their "natural referral partners", or other
businesses who cater to the same target market but offer a different
service?
Q35 - Whom do they trust and respect?
Q36 - How do they prefer to interact -- in person, by email, by
webconferencing?
Q37 - Are there buzzwords or industry-specific terms that they use
frequently?
Q38 - What gets their attention?
Q39 - What are the key issues/problems/concerns keeping them awake
at night? Are they in enough pain that they're willing to pay you
to solve their problem?
Q40 - Where are they seeking assistance to help solve the problem?
Q41 - What kinds of products and services might they purchase to
help solve this problem – books, magazines, coaching, consulting,
etc.?
Well, these questions look too much at first glance, even sometimes
we don’t know this much about ourselves… :) In the end,
answer of these questions can carry your business strategies, planning,
decisions to the right direction.
Thinking of building a fresh
website or re-working a current one?
2009-10-22 19:35:02
If you are at the moment thinking about a new internet site and
you would like big visitor numbers for the site then now is the
right time to adopt the services of a search engine optimization
company. The services provided by some of this organization are
necessary if organizations are to validate the time, effort and
cost that will be invested in a new site.
Depending on the difficulty of the website that is about to be composed
or re-worked your spend could rather easily reach the thousands
of pounds mark. If the goal is that the site brings new customers,
leads and business then it could be the best designed site in the
world but if possible customers don’t get to see it, it’s
useless. This is where the Search Engine Optimization Company comes
in.
though more expenditure at this time may not be great it is absolutely
crucial if any investment is going to create results. You could
have the best appealing website in your industry but if customers
do not see it appear on page one of their searches results all the
effort has been in futile. Your competitors will be occupying the
coveted positions one to ten and the customer will definitely find
what he is looking for among them, meaning that your expenditure
in your new website has been wasted.
If you employ with the Search Engine Optimization Company at this
early juncture they will be able to steer you and your web designer
down the best possible path to make certain that your site is obvious
to the search engines. Whilst this input without help rarely means
that you will achieve page 1 search engine positioning without additional
action, it can radically cut down the amount of money you will need
to spend on Online Marketing once the site is live.
Once the site itself has been optimized to its up most the Search
Engine Optimization Company will then support the site using a variety
of strategies to make certain that the required Search Engine Placement
is attained, i.e. page one of the search results. They can then
continue to hold you on that page with regular online PR for an
indefinite period.
It is possible toban existing website but if this has not been constructed
with optimization in mind then the issue is more time consuming
and therefore costly. Nevertheless if the existing site already
has a valuable number of returning buyers and a reasonable Search
Engine Placement already it might be better to work with what you
have. Either way employ with them as soon as you can.
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