44% of Small Businesses Still Don’t Have a Web Site
2009-06-28 05:32:23
Over at Frank Thinking, contributing Pilgrim Frank Reed shares
a study that reveals just why it’s so hard to get small businesses
to break their local newspaper/yellow pages advertising habit.
Then why shocked?? Why? Because they’re still using the darn
things! Even though a staggering 44% of small businesses don’t
yet have a web site–with 78% of them spending 5% or less on
internet advertising–there is some hope that small business
owners are (finally) waking up to the web.
* 23% say they use the Yellow pages less
* 42% say they use the local newspaper less Over the past two years,
43% of small businesses say they have increased use of search engines
in their marketing efforts. In contrast, use of traditional small
business advertising mediums is on the decline:
While 82% of consumers turn to the search engines when finding
a local business, only 69% of small business owners do the same.
I’m shocked! Either the glass is half empty (will small businesses
ever "get" the internet) or half full (small businesses
are a hot target for marketers). What’s your take on the numbers?
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2009-05-11 14:47:59
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Enjoy Master's Twitters
Accounts
2009-03-03 10:52:05
Hi, i have a surprised list of world's top most peoples in search
industry, from google, yahoo, msn and other mega organizations.
I am sharing there personal and corporate twitter's accounts, so
you could follow them on twitter and have massive original news
from the mega organization, don't thank me but thank GOD. :)
Google & Google Product Blogs
• google / Google (main account)
• youtube / YouTube
• googleimages / Google Image Search
• googlereader / Google Reader
• googleapps / Google Apps
• blogger / Blogger
Google: Web Search
• mattcutts / Matt Cutts (head of web spam team)
• brianwhite / Brian White (program manager with web spam
team)
• nathanjohns / Nathan Johns (search quality analyst)
• beahburger / Beah Burger (search quality evaluator)
• reidyokoyama / Reid Yokoyama (search quality team)
• wysz / Michael Wyszomierski (search quality team)
• pedrodias / Pedro Dias (search quality team)
• filiber / Fili (search quality)
Google: Webmaster Central
• googlewmc / Google Webmaster Central (main account)
• susanmoskwa / Susan Moskwa (Google Webmaster Central)
• peeyush / Peeyush Ranjan (Google Webmaster Central)
• thatadamguy / Adam Lasnik (webmaster relations)
• johnmu / John Mueller (webmaster relations
Google: AdWords
• adwordshelper (main AdWords support account)
• adwordsprosarah (additional AdWords support account)
Google: More Twitters
• avinashkaushik / Avinash Kaushik (Google Analytics evangelist)
• cdibona / Chris DiBona (Open Source evangelist, among other
titles)
• iamjason / Jason Morrison (Googler)
• jhuber / Jeff Huber (senior vice president, engineering)
• joshu / Joshua Schachter (technical staff at Google &
founder, Delicious)
• kraneland / David Krane (long-time Google PR maestro)
• larrybrilliant / Larry Brilliant (chief philanthropy evangelist,
Google.org)
• mikeleotta / Mike Leotta (Google webmaster)
• rklau / Rick Klau (business product manager, Blogger)
• skamdar / Sagar Kamdar (product manager)
Microsoft: Live Search
• live_search / Live Search (main account)
• nathanbuggia / Nathan Buggia (Microsoft Webmaster Center)
• jandrick / Jeremiah Andrick (Microsoft Webmaster Center)
• ayazook / Aya Zook (Microsoft Live Search marketing)
• benmwatson / Ben Watson (Live Search software engineer)
• fareologist (official Microsoft Live Search Farecast)
• cashbackdotcom (official Microsoft Live Search cashback)
Microsoft: adCenter
• adcenterblog / adCenter Blog (main Microsoft adCenter account)
• msadvertising / Microsoft Advertising Europe
• melcarson / Mel Carson (adCenter community relations)
Microsoft: Powerset & Other
• powerset / Powerset (main account)
• barneyp / Barney Pell (Powerset founder)
• jsenior / James Senior (Live services evangelist)
Yahoo & Yahoo Product Blogs
• yahoo / Yahoo (main Yahoo account)
• yahoogames / Yahoo Games
• yahoomovies / Yahoo Movies
Yahoo: Buzz
• yahoobuzz / Yahoo Buzz main account
• yahoosearchdata /Yahoo Search Data (interesting stats from
Yahoo Buzz)
• meredfern / Joff Redfern (VP Yahoo Buzz)
Yahoo: Web Search
• searchmonkey / Yahoo Search Monkey main account
• cornett / Larry Cornett (vice president, Yahoo Search Product)
• crispierry / Cris Pierry (general manager, Yahoo Search)
• grahammudd / Graham Mudd (Yahoo Search Monkey & BOSS)
• jpederse / Jan Pedersen (Chief scientistt, Yahoo Search
& Ad Tech Group)
• mwinters58 / Mike Winters (Yahoo Search team)
• rajgossain / Raj Gossain (vice president, Yahoo Search)
• sheila / Sheila Tran (Yahoo PR)
Yahoo: More Twitters
• adamzarlengo / Adam Zarlengo (product manager, Yahoo Movies)
• dennismortensen / Dennis Mortensen (director of data insights)
• kylelaughlin / Kyle Laughlin (general manager, Yahoo Games)
• lauralippay / Laura Lippay (director of technical marketing)
• tonyadam / Tony Adam (SEO for Yahoo Audience Marketing)
• yahooguy / Gabe Elliott (search and display ad exec)
Ask
• askdotcom / Ask.com Europe
• keithhogan / Keith Hogan (vice president, technology)
Techmeme
• techmeme / Techmeme (main account)
• gaberivera / Gabe Rivera (founder, Techmeme)
• megan / Megan McCarthy (editor, Techmeme)
Twitter
• twitter / Twitter (main account)
• ev / Evan Williams (CEO, Twitter & cofounder)
• biz / Biz Stone (Twitter cofounder)
Others
• craignewmark (Founder of Craigslist)
• kevinrose / Kevin Rose (Founder, Digg)
• skrenta / Rich Skrenta (CEO, Blekko)
• thegoldenhat (head of SEO for Facebook)
Follow Up Marketing is Better
than Advertising
2008-12-20 12:03:33
Have you ever heard the saying, "I know that I waste half
of my advertising budget? The problem is I don't know which half!"
It is this very philosophy that is prompting me to strongly inform
you... advertising doesn't work!
Let me show you why: There is no way to track effectiveness (or
ineffectiveness)
It's impersonal
The target audience is too large
It's costly to redo or improve
There is no call to action
What surprises me is the number of small business owners that save
their marketing dollars just to waste them on ineffective advertising.
Then, they complain because nothing is working and they don't have
any customers.
I know what you're thinking, "Isn't advertising and marketing
the same thing?" Well, not really.
Let me explain the differences.
Advertising includes: commercials, billboards, radio, and newspapers.
Marketing includes: emails, letters, postcards, and fax. So how
is follow-up marketing better than advertising?
You can track response rates
You can quickly change campaigns that aren't working
You can specifically target your audience
It leads prospects to an immediate sell
If you really want to attract more customers, you will learn to
market and leave the advertising to those gazillion dollar companies.
More traffic = more money
It's simple math
2008-12-03 09:11:36
Keep it to yourself.
If you generate an income online (or plan to soon),one thing is
for sure.
===> You need traffic
More traffic = more money It's simple
math.
The challenge we all face is, how to get more traffic. With the
fierce competition using pay-per-click advertising, it's tough to
get direct heap traffic anymore. And getting natural (organic) search
engine traffic isn't easy either.
Once gain, competition is cut-throat. Also, when you factor in
link building, social marketing, video marketing... all this adds
up to 2-3 weeks of grunt work before you even see a glimmer of results.
Rather than spend *more* time away from your friends and family
(chained to the computer) trying to generate traffic....
What if I could show you how to get *other* people to do all this
work for you... ... Get thousands of online customers to talk about
your website(s), send you traffic 24/7, and give you niche-specific
quality back links, and promote your sites throughout the top social
media sites and many more. Imagine how much more successful you
*could* be by having this kind of leverage through an army of people
helping you dominate the search engines. (... and no, I am *not*
talking about outsourcing here or using some auto-robot software.
This is way, way more powerful. Plus it's completely Google friendly)
Aren't you a tad curious about what I am talking about here? I am
opening the doors to a service that has been under the radar for
several months. Actually, it's more of an under-the-radar army than
anything. This is the first time you'll be able to grab the “FREE
SEM Feasibility Report“ by emailing your website URL to more@magnag.com
For further details...
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more@magnag.com
+923213317911
I think you'll be excited about what we have got for you.
Result Oriented Facebook
Advertisement Pakistan Dubai UK USA Australia Africa
2009-07-16 10:10:22
Facebook advertisement is getting hot these days as digital marketing
progresses to it’s youth. There has been many good and bad
experiences about Facebook advertisement, but I believe advertisement
always produce traffic and branding… If advertisement was
dead, no one would be using signboards, TV commercials etc. because
it has worked for them.
FACEBOOK ADVERTISEMENT We are offering cheapest “Facebook
ads management services” in Pakistan, Dubai, UK, USA and Australia.
The main reason behind a result oriented Facebook advertisement
is the effectiveness of ads and attraction of the products and industry.
If someone says he has bad experience with Facebook advertisement,
it may be the lack of interest in his product or unprofessional
experts behind the campaigns.
A GOOD RETURN ON INVESTMENT So, we are now just a few days into
the Facebook advertising and we are getting results. Yes, it’s
very early to tell but the costs are negligible compared to something
like Adwords so we are more than happy to keep this stream of traffic
going for now having spent just 1 US DOLLAR on 60 visitors (according
to Facebook). We recently ran a campaign on Facebook for one of
our high tech clients. The program was geared towards college students,
a perfect audience for targeting on Facebook because you can select
them down to the nth degree (age, sex, location, college, relationship
status, etc.). Plus as you keep narrowing down your desired audience
you can see what the universe size is. It is pretty cost effective
from an awareness standpoint however our campaign saw the most clicks
when we bid close to what they had recommended. For programs using
Facebook social ads, I would suggest using your logo and offer inside
of the graphic.
AWARENESS AND BRANDING Think of Facebook as a medium to create
awareness rather than a medium to generate leads. So brand building
will be a high in terms of Facebook ads. The crowd that comes to
Facebook is too diverse and probably not even business inclined.
They are most interested in listening and seeing than doing something
in the business sense. So trying to get their audience to do something
is not a wise investment. It is possible to create a following or
a mass which appeals to the youth ego in the sense of a fashion
statement, new game which folks can play online, etc but for b2b
it is not yet ideal.
http://www.socialmediaready.com/2008/04/07/facebook-ad-click-through-rates-are-really-pitiful/
http://blog.craigkillick.co.uk/2007/11/12/facebook-advertising-success/
http://www.slymarketing.com/2008/01/facebook-pay-per-click-and-ctr/
http://www.p2pnet.net/story/16822
From these articles, it seems like people are having some success
with clickthroughs.
FACEBOOK FEATURES and TARGETING
Connect with Real People
• Reach over 250,000,000 active Facebook users.
• Attach social actions to your ads to increase relevance.
• Create demand for your product with relevant ads.
Create Your Facebook Ad
• Quickly create image and text-based ads.
• Advertise your own web page or something on Facebook like
a Page or an Event.
• Choose to pay per click (CPC) or impression (CPM).
Optimize Your Ads
• Track your progress with real-time reporting.
• Gain insight about who’s clicking on your ad.
• Make modifications to maximize your results.
For more details please contact us at azhar@magnag.com
Social Media is Getting Popular
in Karachi Pakistan
2009-02-12 22:47:35
Social media websites are completely based on real communities.
People like to connect themselves with the other people living in
different countries and speak different languages.
People share their stories, content, videos, images, articles,
bookmarks and whatever they like to share. It’s very easy:
The registration is FREE, once you signup you are able to organize
your own bookmark lists and stuff.
Some of the worlds popular Social Media Websites are…
http://del.icio.us
http://www.digg.com
http://www.blinklist.com
http://www.mister-wong.com
http://www.perfspot.com
What I like about it, social media marketing is a healthy tool
of viral marketing. You can create your company account and share
your opinions, data, and thoughts with the real people online. The
total numbers of social media website users in Karachi, Pakistan
are getting higher each day. I hope the day is not very far when
we are gonna have millions of users locally from Karachi, Pakistan.
I am busy now a days with huge tasks.. I will come back soon with
more interesting and valuable social media websites. One more thing,
we have experts of these social media marketing at MAGNAG technologies...
If you want to know more about it, gimme a call at +923213317911.
Till then, you take care KARACHI, PAKISTAN.
Thinking of building a fresh
website or re-working a current one?
2009-10-22 19:35:02
If you are at the moment thinking about a new internet site and
you would like big visitor numbers for the site then now is the
right time to adopt the services of a search engine optimization
company. The services provided by some of this organization are
necessary if organizations are to validate the time, effort and
cost that will be invested in a new site.
Depending on the difficulty of the website that is about to be composed
or re-worked your spend could rather easily reach the thousands
of pounds mark. If the goal is that the site brings new customers,
leads and business then it could be the best designed site in the
world but if possible customers don’t get to see it, it’s
useless. This is where the Search Engine Optimization Company comes
in.
though more expenditure at this time may not be great it is absolutely
crucial if any investment is going to create results. You could
have the best appealing website in your industry but if customers
do not see it appear on page one of their searches results all the
effort has been in futile. Your competitors will be occupying the
coveted positions one to ten and the customer will definitely find
what he is looking for among them, meaning that your expenditure
in your new website has been wasted.
If you employ with the Search Engine Optimization Company at this
early juncture they will be able to steer you and your web designer
down the best possible path to make certain that your site is obvious
to the search engines. Whilst this input without help rarely means
that you will achieve page 1 search engine positioning without additional
action, it can radically cut down the amount of money you will need
to spend on Online Marketing once the site is live.
Once the site itself has been optimized to its up most the Search
Engine Optimization Company will then support the site using a variety
of strategies to make certain that the required Search Engine Placement
is attained, i.e. page one of the search results. They can then
continue to hold you on that page with regular online PR for an
indefinite period.
It is possible toban existing website but if this has not been constructed
with optimization in mind then the issue is more time consuming
and therefore costly. Nevertheless if the existing site already
has a valuable number of returning buyers and a reasonable Search
Engine Placement already it might be better to work with what you
have. Either way employ with them as soon as you can.
Happy Birthday, Digital Advertising!
27th October, 2009 17:09 PM
The Banner Campaign that Started a $24 billion Business, and Got
a 78% Click-through Rate
Oct. 27 marks the 15th anniversary of the industry's first banner
display ads, which appeared on Hotwired.com. To the many of you
reading this who weren't in the business back then, that's not a
typo; I'm not referring to www.HotWire.com, the travel site, but
HotWired -- the first commercial digital magazine on the web and
the offshoot of Wired magazine.
Its launch in 1994 was not without debate internally as to whether
the ad units offered to the advertiser community should be simple
text links or graphical ad banner units. Graphical ad display banners
won out and the rest is history. And take a look at the hilarious
come-on AT&T used to generate a click-through: "Have you
ever clicked your mouse right HERE? You will!"
The reaction ran from enthusiastic to somewhat leery. MCI, as one
would expect, was truly supportive of our proactive initiative.
Their corporate culture encouraged exploration. Volvo, on the other
hand, understood the value of our experimenting with the new medium,
but did not want to push/urge any interaction with the consumer.
They didn't know what to expect, did not know how to handle responses
and was concerned legal implications were involved. As a result,
you see the first Volvo ad banner was nothing more than the Volvo
logo and photo of an auto. No call to action or direction to click
was to be incorporated into the Volvo banner. In fact, if someone
clicked on that banner in October of 1994, it would take them to
a simple questionnaire that could be emailed by the consumer on
what kind of Volvo they might be interested in.
HotWired was the first commercial web magazine to attract blue chip
corporate sponsorships dollars on the web. The site launched shortly
before Netscape's browser, and the advent of such other new media
such as Pathfinder.com (Time Inc.'s commercial web content offering)
and Cnet.com.
Looking back at the birth of this industry and the first simple
graphical banners, I am still amazed at how much has been achieved
in the first 15 years. That said, I anxiously await the further
advancements coming our way in terms of new ad technologies, ad
forms and ad measurement capabilities (e.g. attribution modeling).
The issues surrounding display banners and online brand measurement
are many and have been well chronicled (see the recent special eMarketer
report entitled The Online Brand Measurement: Connecting Dots for
example).
Research suggests we have a long road ahead in terms of measurement
-- and I don't disagree; however, I'm not convinced we're that far
off. I don't believe there will ever be a "silver bullet"
to solve all of our problems, as our industry is constantly evolving,
becoming more complex and proving to be a moving target. But all
that said, from what we have learned through the use of fundamental
building blocks of acquired knowledge, industry and case studies,
the use of traditional media metrics, the use of existing best measurement
practices for digital and a quest to continually "test and
learn," we will ultimately be successful.
Has any one item in our industry been encased with so much debate
-- at times even disdain -- as to its true value, role and contribution
to marketing communications from its inception in 1994 to this day?
Yet the display banner is the impetus to the creation of the online
advertising category that will reach beyond $24 billion in 2009,
according to eMarketer. Perhaps more important, no other development
since has advanced advertising measurement, effectiveness and accountability
than the display banner.
So on Oct. 27, I hope you will join me in toasting the birthday
of the banner display ad -- whether you are a "cup is half-empty"
or "cup is half-full" type of person. Some days I love
the business and others day... well, not so much... but I have to
admit: it's been an unbelievable 15 years.
I leave you with a challenge... Can you guess the two-word copy
from one of the original banner ads that generated 78% click-through
rate? I look forward to your answers.
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